Building and SELLING pschidt is not easy

First, the song, Devo’s rendition of “Working In A Coal Mine”.

I don’t know Elon Musk, nor have I ever worked at Tesla. Most interesting to me about Musk and Tesla is how they have managed NOT to take over the car industry, despite the quality of their product. In fact, over the summer an article from Yahoo News indicated that Tesla might be losing 4K/ copy of the Model S.

I point this out NOT to criticize Musk, Tesla or their efforts, instead I just want to underline how difficult it is to design, build, distribute and sell a product. Especially a product of this scale. Nonetheless and despite the challenges Tesla forges on.

I am not sure what their end-game is, and I am not necessarily a fan of electric cars. It’s not clear to me that e-cars are the most innovative solution for transportation and managing global warming. However , I do admire their trying.

In the immortal words of “Lonesome George: Ride on Josephine, ride on”




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