IBM and Hairdryers, who knew

Musical accompaniment included here

Poor IBM. They seem to have found themselves in a bit of hot water  or is it steam around their recent advertising which managed to spawn a “Hack the Hairdryer” meme and earn the ire of some.

The irony in all of this is that IBM has a WOMAN, Gina Rometty, an electrical engineer running the company. Having worked in corporate space myself, I have to imagine final approval had to have been made somewhere near the top, and that maybe even a woman was involved. If such is the case, it shows how hard and builtin this sort of thinking is AND how hard it is to avoid making mistakes.

This latest misstep also underlines the limitations of a “diversity” based model stood up as the solution for improving the “numbers” of  under-represented groups within a given community. Thinking about it, where is the master list for these groups, I mean gee whiz, someone ought to know right ? Or maybe that is the problem; we aren’t being specific enough about what group we intend to help.

We need to go back to first principles and determine what diversity really means. If we really want to see a change,answering that question honestly might help to determine what the tech community is really capable of not to mention being a really good first step.

We also need to address the thinking of communities , after all, and especially with the millennial generation, it’s all about communities.This means community leaders and members need to dust off that little used self-reflection skill set (or maybe develop one) and come to  a true  understanding of why a hair-dryer was chosen as opposed to a lawnmower. While we’re at it, lets update our notion of “meritocracy”  and add the word “equity” to our conversations as well.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s